How to convince your board to invest in a membership management system
If you are running a nonprofit organization, a club, an association, or any other group that relies on members for support, you know how important it is to manage your membership effectively. You need to keep track of your members' information, preferences, payments, renewals, communications, and engagement. You also need to attract new members and retain existing ones by offering them value and benefits.
However, managing your membership can be a daunting task, especially if you are using outdated or inefficient tools, such as spreadsheets, paper forms, or manual processes. These methods can lead to errors, delays, duplication, and frustration for both you and your members. They can also limit your growth potential and impact.
That's why you need a membership management system (MMS) - a software solution that automates and streamlines your membership operations. A MMS can help you:
- Save time and money by reducing administrative tasks and overhead costs
- Improve accuracy and security by eliminating human errors and data breaches
- Enhance member experience and satisfaction by providing them with easy access, personalized communication, and self-service options
- Increase member retention and loyalty by delivering value and benefits that match their needs and expectations
- Boost member recruitment and revenue by expanding your reach, visibility, and appeal
But how do you convince your board to invest in a MMS? Here are some tips to help you make a compelling case:
1. Identify the problems and challenges that your current system is causing. Be specific and quantify the impact on your organization's goals, performance, and reputation. For example, how much time and money are you wasting on manual tasks? How many members are you losing due to poor service or communication? How many opportunities are you missing due to lack of data or insights?
2. Research the benefits and features of a MMS that can address your problems and challenges. Compare different options and find the one that best suits your organization's needs, budget, and vision. Highlight the advantages and value proposition of the MMS over your current system. For example, how much time and money can you save by automating your processes? How many members can you retain or attract by improving your service or communication? How many opportunities can you seize by leveraging your data or insights?
3. Prepare a cost-benefit analysis that shows the return on investment (ROI) of the MMS. Calculate the upfront and ongoing costs of the MMS, such as licensing fees, implementation costs, training costs, maintenance costs, etc. Then calculate the potential savings and revenue that the MMS can generate for your organization, such as reduced expenses, increased donations, increased memberships, etc. Compare the costs and benefits over a period of time (e.g., one year, three years, five years) and show how the MMS can pay for itself and more.
4. Anticipate the objections and questions that your board may have and prepare answers and evidence to support your case. For example, if your board is concerned about the security or reliability of the MMS, show them how the MMS complies with industry standards and best practices. If your board is skeptical about the feasibility or usability of the MMS, show them how the MMS is compatible with your existing systems and easy to learn and use. If your board is hesitant about the timing or urgency of the MMS, show them how the MMS can help you cope with current or future challenges or opportunities.
5. Present your case with confidence and enthusiasm. Use clear and concise language, visuals, and stories to illustrate your points. Focus on the benefits and value of the MMS for your organization and its members. Emphasize how the MMS aligns with your organization's mission, vision, and values. Invite feedback and discussion from your board and address their concerns or questions respectfully. Ask for their support and approval for the MMS project.
A membership management system can be a game-changer for your organization. It can help you streamline your operations, improve your service quality, increase your member engagement, and grow your impact. By following these tips, you can convince your board to invest in a MMS that will take your organization to the next level.