association management system

- Email Marketing Automation -

Email Marketing Automation with scheduling

Graviti Membership Management System - Email Marketing Automation

Using our automated email system, you can send out newsletters, product alert emails, and other communications without manual effort. You also target members who belong to certain interest groups, respond to inquiries, and send out data-driven, customized emails. Email marketing automation is a powerful tool that helps organizations streamline their email marketing efforts, increase efficiency, and deliver personalized content to their members.

The benefits of automating email marketing:
  • Segmentation: Segment your email list into smaller groups based on specific criteria such as demographics, geographic location, interests, behavior, or engagement level of your members. Your organization can send targeted emails to specific groups, increasing the relevance of your messages and improving engagement rates.
  • Trigger-based emails: Set up a trigger event that will allow Graviti to send an email automatically, such as a welcome email when someone signs up or a re-engagement email when a user hasn't been active for some time. Customize triggers to suit your specific needs and assist you create a seamless, personalized experience for your recipients.
  • Monitor and track responses: Set up a sequence of emails at predetermined intervals after a user triggers a specific action, such as signing up for a newsletter, sending a welcome email to a new member or registering for an event. You can craft a series of emails designed to nurture leads, educate your members, upsell products or services, promote events and activities and provide reminders to events. Impart valuable content to your members while maintaining a consistent brand presence.
  • Personalization: Graviti offers various personalization features, such as dynamic content that allows you to tailor your emails to individual members. Include the member’s name, location, or interests, ensuring that each message feels relevant, interesting and engaging. Use data gathered from member behavior to personalize content and offers based on their preferences and past interactions with your organization.
  • Analytics and reporting: Tracking the performance of your campaigns by automating platforms typically provided for detailed analytics and reports on metrics like open rates, click-through rates, conversions, and bounce rates. Use Graviti to optimize and automate your email marketing strategies to make data-driven decisions.
  • Provide resources: Create educational resources for members such as articles, videos, and downloadable articles aimed at supporting your organization’s mission and objectives. This will help keep members informed and engaged.
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