Graviti Association Management Articles and Resources

Leveraging Excel Spreadsheets to Maximize Revenue

Leveraging Excel spreadsheets can be a game-changer for associations looking to maximize their revenue. We will explore how to use the powerful features of Excel spreadsheets to streamline financial management, create effective budgets, and generate detailed reports that provide insights into your association's performance. Whether you are a small association or in a finance profession, this guide will help you harness the full potential of Excel spreadsheets to take your revenue to new heights.

How to Boost Your Email and SMS Marketing Strategy for Mobile Success

In today's world, where mobile phones have become an extension of ourselves, it's essential for organizations to optimize their email and SMS marketing strategies for mobile devices. Whether going to a meeting or to a classroom, the one constant thing that you will find with every person in the room is that they all have a mobile phone or a tablet. Since people are constantly glued to their screens, organizations can capitalize on this behavior by ensuring their messages are attention-grabbing and easily digestible.

Share and get paid: The Ultimate Referral Program Guide

Referral marketing has become an essential part of growing a business, attracting new customers, and increasing brand awareness. It involves incentivizing people to spread the word about your products or services and rewarding them for their efforts. In this guide, we will explore the ultimate referral program – one that not only rewards your advocates but also provides them with the tools they need to succeed. However, if you are a business that has a website or sell products online, how do you direct individuals to your page so that you can get that sale, or have your services used? With websites that sell similar items or offer the same services, how do you make yours stand out from the crowd?

Your video killed it! - how video marketing can take your product game to the next level.

With the rise of social media platforms and changing consumer habits, videos have become one of the most powerful tools in the marketer’s weapons. There are so many product videos that are being posted daily by marketers so it’s fundamental that you are getting the most information. Video marketing is a powerful tool used to promote brands, products, services, or causes through video content. It involves strategic planning, creation, editing, and distribution of videos across various channels, including social media, websites, and video blogs. The goal is to increase engagement, build brand awareness, and generate leads.

7 Steps to Open Doors to a Successful Email Campaign.

In today's economic stratosphere it is important that businesses have an upward trajectory if they are to survive into the next decade. For businesses to have this success, they need to look at how they can broaden their marketing campaigns that they have and even invest in email marketing. Graviti Association Management System (AMS) allows you to be able to engage with audiences via email campaigns Email marketing has been around for years now, its success is granted by the pivot to the internet by most companies nowadays.

How to Use Email and SMS Marketing to Boost Your E-commerce Sales

Gone are the days when you had to go to the mall or to the shops to make a purchase. At present, most of us have access to the internet where we can log on to our favorite site and make a purchase for our needed goods. Shopping for most people has become very convenient as they can use their phones, laptops, or computers without having to leave the comfort of their home or office. Some of the world's most successful brands do not have an official address for you to walk in and purchase but are online. E-commerce has boomed in the last couple of years and the spurt of COVID-19 made it the go to tool for businesses. In this blog we will investigate how email and SMS have contributed to this incline in online sales.

How to Integrate Email and SMS Marketing with Other Channels and Tools

As digital marketing continues to evolve at a rapid pace, marketers must adapt their strategies to stay ahead of the competition. One key aspect of any successful online presence is a well-homogeneous approach to multiple marketing channels. Email marketing and SMS marketing can both benefit from collaborating with other channels and tools that enhance customer engagement and streamline marketing efforts. By integrating email and SMS as an effective form of communication with complementary channels such as social media, website optimization, and personalized advertising tactics, brands can enhance user engagement levels while achieving optimal results from their promotional activities.

How to Comply with the GDPR and Other Regulations for Email and SMS Marketing

As technology continues to advance and data privacy becomes increasingly important, it's essential for businesses to understand how to comply with ever-changing regulations regarding email and SMS marketing. The European Union's General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other similar laws have set strict standards for companies to follow when collecting, storing, and using personal customer data via electronic communication channels such as emails and text messages. Failure to adhere to these regulations can result in hefty fines and damage to your company's reputation. In this blog post, we will outline the key requirements of GDPR and other relevant regulations, offering practical tips on how to ensure your email and SMS marketing campaigns are fully compliant.

Mastering the Inbox: The Ultimate Guide to Creating an Effective Email and SMS Marketing Strategy

In today's digital age, email and SMS marketing continue to be powerful tools for reaching customers and driving conversions where technology and innovation reign supreme, businesses must continuously adapt their strategies to stay ahead of the curve. Amidst this ever-evolving landscape, one thing remains constant – the power of email and SMS marketing in connecting with consumers and boosting sales. As we navigate through the years, it becomes increasingly evident that these traditional forms of communication remain instrumental in engaging target audiences and fostering strong relationships between brands and their loyal patrons.

Unlock the Future of Membership: How AI Enhances Engagement and Boosts Retention

Welcome to an exciting world where artificial intelligence (AI) can work to revolutionize membership programs, offering new opportunities for organizations and their members alike. Artificial Intelligence (AI) has transformed various industries, including membership-based organizations, marketing, and customer service.

From Boxed Files to Automated Storage: The Benefits of a Document Management System

Document administration has become an essential part of any company or organization that wants to maintain coordination and productivity in this digital age. It entails gathering, saving, arranging, editing, and tracking paperwork. Companies can manage their documents effectively with the correct tools and methods. To understand what is required within a document management system, we need to look at how it works and what are the benefits in having a Document Management System (DMS).

Practice Management System (PMS) vs Electronic Medical Records (EMR) - Do you need one or both?

Choosing between a Practice Management System (PMS) and an Electronic Medical Record (EMR) system might seem like a daunting task, but comprehending each option's features, benefits, advantages, and limitations will help to make an informed decision tailored to your unique medical needs. Navigating the ins and outs of the healthcare fraternity is not only done by doctors but also includes the patient. For instance, looking at how doctors and healthcare workers utilize electronic medical records alongside a practice management system, is a topic that can be interesting for anyone who has received medical care of some sort.

15 Reasons Why Your Emails May Not Be Delivered to Gmail Recipients

If you are a bulk email sender, meaning you send close to 5,000 messages or more to personal Gmail accounts within a 24-hour period, you need to follow Google's email sender guidelines to ensure your emails are delivered as expected. Failing to meet these guidelines may result in Google limiting your sending rates, blocking your messages, or marking them as spam. Here are 15 possible reasons why your emails may not be delivered to Gmail recipients, based on the limits, filters and guidelines published by Google.

How to create engaging email campaigns that bring results

An email campaign is a series of emails that are sent to a specific audience with a specific goal in mind. For example, an email campaign can be used to promote a new product, to share a discount offer, to educate customers about a topic, or to build trust and loyalty with your brand.

5 Proven Ways to Boost Your Email List

One of the best ways to connect with your customers and grow your business is email marketing. Email marketing allows you to communicate your value proposition, educate your audience, and persuade them to buy from you. But before you can do any of that, you need to have an email list.

16 reasons why your outreach campaign emails are not being delivered

Have you ever wondered why some of your emails don't reach their intended recipients? There are many factors that can affect email deliverability, and in this blog post, we will explore 16 common reasons why email may not be delivered. We will also cover some best practices to improve your chances of getting your messages to the inbox.

How Digital Membership Cards Can Enhance Your Member Experience and Engagement

Digital membership cards are virtual cards that your members can access and use on their smartphones, tablets, or computers. They offer many benefits for both you and your members, such as convenience, cost-effectiveness, engagement, and sustainability.

How to Manage, Customize and Transform Your Association using a cloud-based Association Management System

It is true that there are several Association Management Systems (AMS) out there. However, what makes them different from each other and why would one association management system be far above the rest? How would you also categorize if an association management system is doing what it should be doing? Before looking at how one association management system can benefit your organization, let us first take a deep dive into why your organization would require an association management system.

From Cave Paintings to Holograms: The Evolution of Communication and How to Stay Connected with Your Community

We all know that communication is imperative for everyone not only in general but also in their workplace and personal life. Some individuals would draw the conclusion that without communication it would be difficult to function in the modern-day world. Technology, especially social media, has played a part in making constant communication a common thing amongst us and we are always plugged into something to service this purpose. In this article, we will investigate how communication has changed over the seasons and what is the best method to use to stay connected with those we consider to be part of our community.

A patient management system that centers around patients and doctors

There are many words which one can use to describe one's health practitioner (HP), however innovative does not often spring to mind. Most health professionals are honest, hardworking individuals whose sole purpose is to ensure that they provide you with the best healthcare. Even though they may be different health professionals, they all got into the field of medicine due to their caring nature.

Email marketing – Advantages vs the disadvantages

There are a lot of benefits to using email as a marketing tool. In this blog we will explore not only the best practices but also some disadvantages to be aware of when using email to market your product and /or services.

In this fast-paced world, you need to grab a reader’s attention within the first few lines of them opening your email or they might just move on to the next. How do you accomplish this? It’s true that people’s attention span has now become just like that of the goldfish – just lasting 5 seconds or less. Most people are captivated by the first 150 characters within an email.

How to Increase Membership Revenue in an Association

Membership fees are a vital component of any association. It provides the financial resources for members to receive value, to support advocacy initiatives, and to invest in innovation. Increasing membership revenue, on the other hand, is not always straightforward, especially in a competitive and changing economy. Here are some ways for increasing membership revenue and growing your association.

How to Create and Manage a Membership Database Using Excel

If you are running a membership-based organization, such as an association, a club, or a non-profit, you need a reliable way to store and manage your member data. A membership database can help you keep track of your members' contact information, payment history, event attendance, preferences, and more. It can also help you communicate with your members effectively and provide them with valuable benefits and services.

What to consider before hiring an Association Management Company

If you are running an association, you may have wondered whether it would be better to hire an association management company (AMC) instead of having your own staff team. An AMC is a professional service organization that contracts with associations to provide managerial and administrative support. In this blog post, we'll look at why some associations use an AMC, what to think about before determining which firm to hire, what the AMC will be accountable for, and some of the questions the association should ask before hiring an AMC.

How to convince your board to invest in a membership management system

If you are running a nonprofit organization, a club, an association, or any other group that relies on members for support, you know how important it is to manage your membership effectively. You need to keep track of your members' information, preferences, payments, renewals, communications, and engagement. You also need to attract new members and retain existing ones by offering them value and benefits.

Chapter Management in Membership Associations: Benefits and Challenges

Membership associations are organizations that bring together people who share a common interest, profession, or cause. They provide various benefits to their members, such as networking, education, advocacy, and recognition. Some membership associations also have chapters, which are local or regional groups of members who organize their own activities and events.

How to Boost Your Association's Revenue with Early Renewal Discounts

Offering discounts for early renewal is one possible strategy that can help achieve this goal by encouraging members to pay their dues promptly and remain loyal to the association. However, this strategy alone may not be sufficient or suitable for every association or every member. Therefore, associations should also consider other strategies that can complement or supplement this one by diversifying their revenue sources, improving their billing and payment systems, implementing their debt recovery policies, and enhancing their member engagement.

Your questions about membership answered

When dealing with membership management, there are few questions that might be confusing to those new to the field. You may have questions such as, well, what exactly is membership. Perhaps you what to start your own association and find individuals who share same ideas as you do. Perhaps you are just wondering, if fees collected from members are considered taxable. Here are some of the questions we have seen asked by our readers:

Understanding Member Types in Association Management

Trade associations are entities that represent the interests of a specific industry or sector. They provide advocacy, education, networking, and research services to their members, who are usually businesses or corporations.

Professional societies are organizations that represent the interests of a specific profession or discipline. They provide certification, accreditation, training, and career development services to their members, who are usually individuals or professionals.